Karlie Kloss: An American supermodel whose 188 cm height and features are rare even on the runway. The face of many world-famous luxury fashion brands. A former Victoria’s Secret Angel. A mother, an entrepreneur, and a dedicated advocate for women's rights. Through her project “Kode With Klossy,” she offers free coding education to young girls interested in STEM (an acronym for science, technology, engineering, and mathematics). Standing out for both her physique and her intellect, the model loves working out. In 2020, she signed a collaboration with adidas, one of the world's largest sportswear companies. The partnership was so well received that last summer a new collection from the duo's second collaboration hit the shelves.
What's in the Karlie Kloss Collection?
Launched at the start of summer 2021, the collection was inspired by Karlie’s passion for working out outdoors. Running is a sport the famous model is especially passionate about. She is a strong athlete and a marathon runner. Yet when she was young, her love of running hadn't begun yet; in fact, the sport wasn't really one of her interests. But one day she started running, and she hasn't stopped since.
Besides being a model with an athletic build, Karlie is a successful entrepreneur. She knows that working out keeps her mind clear and contributes to her success. She believes she needs a strong, fit body to think more clearly. That's why she works out often and has excellent muscle tone. The collection she created with adidas features colorful, dynamic pieces inspired by these qualities.
The running shoes, dominated by energetic colors, are made from recycled materials. Available in five colorways, the shoes feature soles with the brand's signature Boost technology. The design is accompanied by the three stripes that make up the adidas logo.
Karlie’s favorite piece in the collection is the running shorts. The relaxed-fit shorts are made from adidas’ Primeblue fabric. Primeblue is a performance fabric made from recycled material. The extremely lightweight shorts feature the adidas logo and a Karlie Kloss print on the side. The collection also includes leggings made specifically for running. The leggings are also made from Primeblue.
The half-zip vest is one of the standout pieces of the Kloss x adidas collaboration. The relaxed-fit style can be worn in a variety of ways.
A sweatshirt, joggers, and yoga leggings are among the pieces in the Karlie Kloss collection. The joggers and sweatshirt are made from cotton-blend French Terry fabric. The relaxed-fit pieces can be worn both for workouts and everyday life. The joggers have ribbed cuffs and a zippered side pocket. The yoga leggings use AEROREADY fabric, which quickly absorbs moisture and draws it away from the skin. Sports bras made from performance fabric round out Kloss’s adidas collection.
A Sustainable, Future-Focused Collection
The famous model's Kode With Karlie project is proof of how much she values the next generation of women. She launched the project because young girls, despite being interested in coding, were unable to shape their futures in that direction. Through free course programs, Karlie helps them grow and keep moving forward on this path. According to the model, coding is the new language of the future world. That's why women should also have the right to learn and use this language and play a role in advancing technology. She recalls that one of the first things she noticed when she walked into a coding class for the first time was that there weren't enough girls in the room. All of this led to the birth of the Kode With Karlie project.
The supermodel's collaboration with adidas isn't just an athletic apparel collection. The German sportswear giant has taken action to provide various scholarships to the most successful girls in Karlie's project. The duo will also run other education programs together. In this respect, Karlie holds special importance for adidas, a brand that likes to invest in the future.
The apparel collection from a collaboration in which both sides love investing in the future is also sustainable. Inspired by the colors of nature, the products are made from performance fabrics and materials that adidas produces from recycled materials. In addition, the pieces in the collection are produced using minimal energy. These nature- and planet-friendly products are special styles that reflect Karlie Kloss's style. The product details are designed to support women's athletic performance. The collection created in collaboration with Karlie Kloss offers comfort not only during workouts but throughout the day.
Source: https://www.vogue.com/slideshow/karlie-kloss-adidas-second-collection-launch, https://news.adidas.com/training/karlie-kloss-dedicates-her-first-collection-to-next-generation-women/s/05f7c4fe-4989-4800-846b-feb7761be020#:~:text=From%20start%20to%20finish%2C%20the,seasonal%20drops%20launching%20in%202021.